Layer 1 · 17 insights
Information
What the data says: value, volume, share, distribution, availability, price, mix and coverage — stated plainly, with nulls kept as nulls.
MIRA · Synth WorkerMeet Mira,
Meet Mira,
your Multilayer Insights
and Reporting Analyst
Mira turns a tracking export into a governed three-layer read-out: what the data says, what the patterns mean, and what to do about it — with every figure traceable back to the sheet.
- 39
- insights in every report
- 3
- layers of analysis
- 100%
- figures traced to your data
Three layers, in that order
Mira never jumps to advice. Each layer builds on the one before it.
Layer 2 · 13 patterns
Decoded Patterns
What the data means: fixed indices with published thresholds, each charted so you can see which brands breach and which sit inside the band.
Layer 3 · 9 actions
Impact Insights
What to do about it: consequence, named owner, urgency and a single action trigger per insight, ready for human review.
Any tracking export
Excel, CSV or a zipped bundle. Mira reads the sheets, guesses the columns and lets you correct the mapping.
Arithmetic stays in code
Growth, share, distribution quality and every threshold are computed before a word is written. Missing denominators stay null, never zero.
Bring your own context
Attach PDFs, Word and PowerPoint files, or record a voice note. Mira transcribes it and uses your framing alongside the numbers.
Reviewable by design
Every insight shows how it was calculated, which threshold applied, who owns it and what to do next.
Ready when your export is
One upload, three layers, thirty-nine cards.